A major trend influencing the hospitality industry is the rise of eco-conscious and personalised guest experiences. Businesses in the hospitality sector might work to offer services that align with environmental sustainability and cater to individual guest preferences. For instance, they may work on personalised, energy-efficient room settings, or develop menus catering to the growing number of guests following plant-based diets, all in a way that maintains the luxury and convenience associated with the hospitality sector.


A significant trend shaping the leisure industry is the growing integration of virtual and augmented reality technologies. Companies in the leisure industry are innovating to offer immersive experiences that blend the excitement of conventional leisure activities with the novelty of digital enhancements.

These innovations could range from virtual reality games that emulate real-world experiences, or augmented reality features that enhance traditional amusement park rides, satisfying the evolving tastes of a growingly tech-savvy audience.

How We Can Help

The hospitality & leisure industry is an innovation-driven sector that benefits greatly from R&D to meet the changing needs of today's discerning travellers and leisure seekers. From developing new technologies that enhance guest experiences to creating more sustainable operating models, companies in this sector are continuously innovating to stay ahead of the curve.

At Think Cloud, we understand the unique needs of the hospitality and leisure sector and have the expertise to support your business. Whether you are creating a pioneering product or service or developing new knowledge, you could be eligible to R&D funding in the form of tax relief, grants or investments.

Our team of specialists stays up to date with the latest industry developments and will work closely with you to identify eligible R&D activities, uncover potential opportunities and apply to access your entitlement.

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